
One of my first jobs was selling newspapers at sporting events. I would stand outside the arena for hours shouting to anyone who cared to listen. As the hours passed (and as my patience wore thin), my newspaper satchel got heavier and heavier. Finally I couldn’t take it. I was tired of breaking my back selling a product that most people didn’t want.
Over the past few years, many newspapers and magazines have come to this same realization. Print is dead (or hanging on by life support). Digital media is king. People no longer want to sort through pages of paper. They are tired of carrying around their bulky newspapers and magazines and would match rather have their content delivered to their tablet device. Even my own father, who...